SoSoak — Shower Soaking Chair Brand Identity & Website Design

The SoSoak Shower Soaking Chair has revolutionized the way we care for our seniors and loved ones. The patented shower chair is designed to safely provide the utmost comfort and care in daily hygiene. Paula Hennessy, the founder of SoSoak, wanted the brand to be as clean, stable, and accessible as her chair design. Her experience as a nurse provided unique insight to the role of caregivers and mindset of patients — revealing a need to clearly deliver content while infusing warmth and a touch of humor to the brand.

Chair Design by Pixel & Timber
Website Implementation by Basis

SCOPE:

- Logo System
- Brand Guidelines
- Typography, Color
- Tone of Voice
- Photography Direction
- Website Design
- Instruction Manual Design